The Calgary Canucks Jr. A Hockey Club revealed a new logo and visual identity for the franchise today. The team has called Calgary home since 1971, and the changes reflect a brand that better represents the personality and strength of the Canucks.
The final logo is the result of an international design search that identified brand elements that specifically tied to Calgary, the Canucks, and hockey. Over 50 designers submitted more than 150 designs which were reviewed and ranked by Board Members and others associated with the team. The top 6 entries underwent additional refinement, and the final selection was made.
“Our new logo incorporates the origins of the team, while providing a character and personality for the franchise,” said Andrea Iervella, Vice-President Marketing and Promotions. “The bull symbolizes strength and stamina, and purposefully ties in to the rich cattle and Stampede history of Calgary and area. We will continue to adorn the blue, green and white but with a deeper blue and more vibrant green.”
The team also released a set of secondary logos that will be used for various purposes ranging from patches, merchandise, and other promotional materials. One of the secondary logos prominently includes the Calgary Tower and reinforces the team’s commitment to the city.
The logos are available for viewing at https://twicethepassion.com/our-new-look
Along with the updated branding, the Canucks announced that they will be introducing online electronic ticket ordering for individual games this season. Fans will be able to purchase tickets anytime, day or night, from the comfort of their own home, dorm room, or apartment. They will be able to print their tickets at home, or use their mobile device to scan in at the front entrance. The team will continue to provide physical tickets available at the box office, as well as Season Ticket Passes which are currently available online at http://canucks.info/tickets. More details on the new electronic option will be shared in the upcoming weeks.
These announcements are the latest in a series of updates and improvements that highlights one of the busiest offseasons for the club. The Canucks are set to enter their 49th season in the AJHL, and things kick off next week with Training Camp which runs from August 19-23rd at the Sarcee Seven Chiefs Sportsplex. Camp winds up with the annual Intrasquad Blue vs White game on Saturday, August 24 from 10:00 am - 12:00 pm at the Max Bell Centre. The game is open to the public and fans are welcome.
The exhibition season starts on August 30 in Olds, and wraps up on September 7. The AJHL regular season gets underway on Friday, September 13 with the Canucks hosting the Okotoks Oilers at 7 pm at the Ken Bracko Arena at the Max Bell Centre. The opening weekend continues with a 5 pm game on Saturday, September 14 against the Olds Grizzlys. The full schedule is available online at http://canucks.info/FullSchedule
Volunteers and sponsors are still welcome for the upcoming season. Individuals interested in volunteering to work with the Canucks organization this season can sign up at http://canucks.info/volunteer. Interested sponsors can contact firstname.lastname@example.org to learn more about ways to get involved and support the team in their efforts.